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August 25, 2004


kilborn

Craig Kilborn, Saying Farewell To CBS's 'Late Late Show' (washingtonpost.com) - An excerpt:

" During his run, (Tom)Snyder averaged 1.6 million viewers and a 0.7 rating among 18-to-49-year-olds; the median age of his audience was 42 1/2 years.

In his tenure, Kilborn's show has averaged 1.5 million viewers and a 0.7 among 18-to-49-year-olds; the median age of his audience is 41 1/2 years, according to Nielsen. This season Kilborn's show has averaged 1.7 million viewers and a 0.7 rating in the demographic group.

Meanwhile, his time-slot competitor, NBC's Conan O'Brien, is averaging nearly 2.6 million viewers -- granted, with a larger lead-in audience provided by Jay Leno than Letterman serves up to Kilborn.

Kilborn retains about 39 percent of his Letterman lead-in; O'Brien about 43 percent of Leno's lead-in. In the 18-49 demographic, which is the target audience for these late-night shows, O'Brien hangs on to about 55 percent of Leno's audience and Kilborn about 46 percent of Letterman's. "

About time.

Comments

Will they still play YAMBO? That's the best game. I still remember when they had Al Franken VS. Ben Stein in Franken/Stein's EXTREME YAMBO.

Posted by: Teresa at August 27, 2004 04:19 PM

I hear Amy Sedaris will be taking over the reigns.Excellent.

Posted by: Anonymous at September 9, 2004 11:17 AM